|

As stylists, make-up artists, managers, label reps, publicists and
latte-wielding assistants mill around a cramped hotel suite, I can't
help but think the obvious: all these people are gathered here to
realize one woman's vision. And we're reminded that she'll be arriving
any minute.
Given that we're talking about Nelly Furtado
here, one can safely assume she isn't holding us up because of any
celebrity-induced affectation or to squeeze in an extra half-hour of
full-body Shiatsu.
The Canadian musician of Portuguese descent didn't exactly build her
eclectic, thriving career by indulging a larger-than-life persona.
Often described as "genuine," Furtado
first burst onto the scene at the turn of the century with the
refreshingly folksy mish-mash of sounds that was Whoa, Nelly!, a timely
counterpoint to the derivative diva ditties, nu-metal and pop-punk that
had hijacked the airwaves.
Nine years after "I'm Like a Bird," that initial Grammy and her first
tour (opening for U2, no less), she could have long since faded into
obscurity, as happens to many young contenders thrust into the
limelight.
(O-Town, Good Charlotte, Michelle Branch and fellow namesake Nelly,
anyone?) But those kids had evanescent appeal, whereas Furtado has
continually reinvented herself. And that cautionary tale of precocious
stardom couldn't be further from Furtado's reality,
as she's just coming off her most colossal triumph yet, the seductive
and groovyLoose one of 2007's top-selling albums, certified platinum
in 18 countries. Yet her success hasn't chipped away at her invariably
genial disposition.
Upon walking into the bustling room, she greets everyone with a
beaming smile and warm handshakes. She exudes that girl-next-door,
naturally gorgeous glow, made all the more radiant by her infectious
giggle and eyes that could charm their way through a hostage situation.
So when the well-mannered Furtado
politely asks for a few minutes to attack her shrimp salad before we
begin, how could I say no? Say It Right A few minutes to scarf down
your greens is all you get when you're set to release your first
Spanish-language album concurrently in all of Universal Music's 77
territories worldwide a move being touted as the most ambitious
Spanish-language release ever for a mainstream star and your own
label (Nelstar Music) is responsible for delivering all creative
components, from album and videos to artwork.
That creative control comes at a price, but it's also non-negotiable for Furtado
who has spent her career overseeing decisions about her image. "I think
whatever is totally homemade, you're always more proud of," she says
with unabashed enthusiasm, in reference to her new album Mi Plan.
"Aren't you more proud of the homemade chocolate-chip cookies than the
ones you bought at the store for the party? You can offer them up with
so much pride!" The idea for a full-length in Spanish her third
language, which she learned in high school and now speaks with her
Cuban-American husband came about very naturally when Furtado hit a writer's block in the studio.
Her friend, Cuban-Canadian singer-songwriter Alex Cuba suggested
shifting linguistic gears. Border-Smashing Folklore "Every time I'd
travel around and see fans in the audience who perhaps don't even speak
English singing along to all my songs with partially incorrect lyrics,
I'd realize that they're there for the feeling," Furtado explains.
"It's not so much about the lyrics or the language, it's about the
emotion, the whole package." And before she could shout ¡ándale!, she
had assembled a who's who of top-notch Latin musicians to contribute to
the project, from Mexican crooner Alejandro Fernández to bachata legend
Juan Luis Guerra, and even Josh Groban to boot. A gutsy move
especially considering she evaluates her Spanish fluency at 50-60%
but one that befits Furtado's relentless craving for new challenges. "I
think that any career that someone pursues, there's always a desire to
get better, to learn," she says.
"Everybody wants that extra credential on their business card, they
want to go to that seminar, they want to challenge themselves. And I'm
no different, I take my job seriously and I love it! I love being a
musician.
Music brings me so much joy that I think I just have a desire to share
that joy with people." Remember the Days The result is a more personal,
funky and acoustic sound that hearkens back to her debut. Gone are the
theatrics of Loose and the femme fatale character that Furtado embodied
so convincingly that some criticized what they saw as an attempt to sex
up her image. But Furtado is clearly not in the business of making such
calculated career moves, viewing her artistic evolution as a very
organic process, determined by her emotional state at the time of
recording.
"I remember riding in the back seat of my mom's car when I was about
four years old, staring out the window, and I had symphonies in my
head. Like, complete orchestral symphonies! And it would never end! I
never really understood where they came from, but before you knew it, I
was filling notebooks and journals with songs because I just had to get
it out. So I think that because music is my language, it's always very
natural for me to morph and change.
Whatever I'm going through in life always gets reflected in the music,
so stylistically I've never had any boundaries, I've always seen music
as very universal." As much as Furtado is wholly driven by her craft,
her appreciation for some well-earned time off confirms my suspicions
that deep down she's just like us mere mortals. Respite came in the
form of an entire year off, after what she describes as the
"glammed-out Loosetour, which was fun, but high heels, you know?" "We
had been celebrating the success of the album, every awards show, every
number one. We'd toast [with] a lot of champagne." If there's an ounce
of truth to that, chances are Furtado & Co.
boozed their way through the year, with chart-topping hits to check
off in too many countries to list here. "I took a one-year sabbatical
where I did nothing I went to the park with my daughter [Nevis, now
six], we ate chicken noodle soup and I took her to school! So the
second year I started writing Mi Plan, and I found that a lot of the
topics on the album were taken from simple everyday life. They're love
songs too.
But regular ones, like I love you, period, not I love you, but!" Her
Plan And what rewards a decade's worth of hard work will reap. The
small-town girl from Victoria, who moved to Hogtown to "aprovechar" as
she tells me, "to make the most of the scene and get involved
artistically," is now in a position to impart wisdom from lessons
learned to those doe-eyed newbies still marvelling at the thought of
their names on a marquee somewhere.
"I can never be a new artist again but I can hang around new artists
and feel the buzz," she says, giggling. She's adamant about supporting
the city's lively cultural scene and didn't beat around the bush when
it came to making Toronto's glamtronic quartet Fritz Helder & The
Phantoms the first act signed to Nelstar Music. "We had a showcase for
them in New York, and when they heard about the people who were in the
crowd Marc Jacobs, Madonna's producer Stuart Price, Ali from A Tribe
Called Quest their faces just lit up! I remembered my first showcases
in LA and New York and that excitement, that 'aha!' moment, and it's so
fulfilling to be around." Moments before taking off for this magazine's
photo shoot, she gives me a quick rundown of what's in store in the
short term and we're not even talking about the Spanish release!
Chief among those projects is some kind of English release (with
producing maven Timbaland, of course) for 2010.
And as we compare notes on our darling musicians du jour (she singles
out Robyn, I respond with Lykke Li), she has nothing but hopeful words
about the direction currently being taken by mainstream music.
"I like that a lot of artists right now are multilayered and not so
pigeonholed. I like that music right now is very fusion, very eclectic.
Because when I started out, everything was based on this old rock
model. So it's really refreshing now that everybody's iPod is so
diverse. The doors are wide open."
By: Michael-Oliver Harding
|